March 09
printMAX become reseller of Colorific Inks

Exclusive UK & Ireland rights to Colorific ‘Uniform’ ink granted to Digidist. The exclusive rights to the ink that was previously sold under the Uniform ActivaSol and Uniform Citrosol brand names has now been granted to specialist large format distributor Digidist.

The ink lines for Uniform, a brand owned by B&P Lightbrigade Group Limited who ceased trading in March 2009, was manufactured under license by a major European ink manufacturer.
Digidist, the Maidenhead based distributor, had already been selling the original Uniform ink under its Colorific ink brand, with supply going out to the market through the reseller channel that had previously supported the Uniform range of systems and supplies. This includes printMAX.

Talking of his satisfaction at picking up the exclusive UK & Ireland rights for the ink, Nick Wintle, Managing Director of Digidist commented “This is great news for us, and for our resellers, it will really help all of us to cut through the confusion that has existed in the market over recent months.” he went on “Over recent times Uniform customers have had all manner of conflicting information thrown at them , as regards what was and wasn’t the right ink for their printers. In truth the whole scenario was messy and highly unprofessional, so we are genuinely delighted to be able to draw a line under it all and offer the customer an ink that they can be certain is identical to that which they have been using in their printers over recent years. ”

In a nutshell, and in very the simplest of terms, users of ink previously labelled as Uniform Activasol will now be sold Colorific Elite by their resellers, and users of Uniform Citrosol will now have to purchase Colorific Fresh. That is the only way to now guarantee the products integrity.

Much of the confusion in the market seemingly arose from B&P dabbling with different inks from different manufacturers, a situation not helped, and perhaps it could be argued even forced on them, by their credit lines being withdrawn by some of their established providers.

Michael Bolton, MD of printMAX said “We are very happy to see Digidist appointed as the sole UK supplier for the Colorific Uniform inks, already they have added genuine value to the product for us, creating a strong brand in Colorific, assisting us with the marketing of the product, raising customer awareness, and most importantly allowing us to offer continued support to our  customers".

Article taken from uksignboards.com. Read full article